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New name, new site: Welcome to August Equine!

By July 1, 2014 News + Updates 2 Comments

August Equine?!

Welcome to our new site, our new look, our new name and our new service. You may be asking why all the changes?

For the past 13 years I have operated under the name of Equi-Lutions. In 2001, I graduated from the D’arcy lane Institute with my massage therapy diploma in hand and proudly became a member of the International Federation of Registered Equine Massage Therapists. Little did I know then, that I had just taken my first step towards an incredible journey that has led me places I couldn’t have imagined.

While this is an exciting time for me and for the business, it was by no means an easy decision to change the name I’ve worked hard to establish. So, why do it?

When your business is an extension of yourself it is important that it ‘feels right’. Recently, the old name was lacking something, like it didn’t quite feel like it fit the bill anymore. The past decade has given me a profound insight about the horse world, about starting a business from the ground up, about people, and about myself. As any entrepreneur will tell you, the struggles of starting and running a business can often seem dark and endless. It takes a burning passion to get past these challenges and survive to celebrate the triumphs. My motivation to help horses and riders is endless and over the past few years I have really dialed in on what I have to offer you. Serving equestrians fuels my drive to make a difference in the horse industry. I am ready to unleash a fresh, creative approach to inspire a paradigm shift in our equestrian culture. While processing all of this, August Equine emerged.

Aw-guhst (adj) : inspiring reverence or admiration; of supreme dignity or grandeur; majestic. [All fitting for the description of the noble horse]

What to expect from the “new” August Equine? For starters, this website! It’ll be continuing to expand into something that’s much more than just a place for people to contact me. Progressively growing with useful tips, in-depth articles, fascinating stories, awesome videos, and soon you’ll even be able to purchase my favourite products right here and have them shipped to your door! We are working on increasing our already high-level of documentation services that are bundled with your saddle-fit consultation – a real way to track changes and measure your horse’s progress (you’ll be amazed at some of our before and after photos). New clinics and educational opportunities are coming for those of you who share my thirst for learning about everything equine.

Get ready for August Equine. Your horse is in good hands.


  • Colleen Rolland says:

    LOVE the new website Holly – it’s got a really great “look and feel”! Your text is as wonderful as the pictures selected! I know – I am just trying to design one now! Kudos, Sista! Hope to see you again – very soon!

  • Holly says:

    Hi Colleen,
    Thank you for your kind words! Lots more to come as it will be a progressive journey but I am really happy with how it is starting to unfold. All the best in your new endeavour (I look forward to following your success) and yes, see you soon!!

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